Topps Partners With Bundesliga for NFT Release of 2020-21 Season

German professional soccer league, Fußball-Bundesliga, has joined in a partnership with The Topps Company to debut a new non-fungible token (NFT) collection. 

Bundesliga is celebrating the 2020-2021 season with the release of the league’s first NFT collection. According to a press release from trading card company Topps, the collection will be exclusive to in collaboration with Ava Labs and powered by the Avalanche blockchain platform. Avalanche serves as a quick and cheap public blockchain that has been dubbed as an eco-friendly option. The Topps NFT  platform offer uses a centralized place to buy sell and trade their NFTs from licensed Topps properties. 

The debut collection from the German pro league will feature superstars, rising talent, and notable moments from the previous season of play. “The site unites the familiar, user-friendly experiences of traditional e-commerce applications with the power of blockchain infrastructure,” according to Topps. The goal of the platform is to make collecting NFTs easy and a process that appeals to fans of digital trading cards without experience in digital currency or blockchain transactions. Tobin Lent, Vice President and General Manager of Topps Digital Sports & Entertainment stated in the press release that  ToppsNFT is “an extension of the pioneering vision we’ve had for digital collectibles since our mobile apps launched in 2012.” 

Published By : Yahoo! Finance


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