SuperWorld is an Augmented Reality, tokenised representation of the globe. Users in SuperWorld can “own” a plot of this virtual world (like Union Square in San Francisco). They can then create, make discoverable, geo location specific, tradable, monetized AR content.
Hrish Lotlikar, and his co-founder, Max Woon, both have a wealth of experience with startups. Specialising in immersive entertainment and gaming spaces. Max co-founded Xfire. (acquired by Viacom/MTV for $102M in 2006), Storytime Studios, is a technical advisor at Sliver, and a founding Chief Technology Officer at Toonstar. Hrish, co-founded Rogue Initiative Studios (a VC backed company, partnered with Hollywood director Michael Bay, he was an early team member and the first Business Development professional at Toptal (backed by Andreessen Horowitz, the Rockefellers and the cofounders of Facebook & Zynga) and co-founded a venture capital seed fund called Eastlabs based in Kyiv, Ukraine. SuperWorld is part of the Capital Factory accelerator. Other notable investors and advisors include Stephen Wolfram (creator of Mathematica and Wolfram Alpha, Richard Ling (Founder of Rembrandt Ventures ), Bob Fabbio (founder/CEO of Tivoli, Robert Scoble (author, futurist), Tobias Ratschiller (founder/CEO CryptoCoinNews, William Burns (definer of the modern Metaverse) and Brian Thorp (CEO Wealthtender, ex-head of platforms Invesco).
SuperWorld intro video :
Since the launch of the SuperWorld DApp in July 2017, people have had the chance to buy and sell virtual real estate on the ethereum blockchian. Once signed up to the platform, users are able to acquire plots of virtual land, each of which is 100m2. The plots are sold in the form of an ERC721 token. Each unique asset correlates with GPS coordinates of a real-world location.
Soon after the company launched, users were quick to invest in prime tourist hotspots, such as the Eiffel Tower, Times Square in NY and many others. Once purchased, like any other NFT, it can be put on the market for resale on the SuperWorld platform or on other crypto marketplaces
like OpenSea. “It’s real-world monopoly – you buy the plots of land you think will be sought after in our AR future,” says the SuperWorld team.
On top of the recent boom in interest in NFTs as an investment vehicle, the Superworld team is bolstered by its faith that AR technology is becoming mainstream. This will put increasing pressure on advertising and marketing institutions, to move away from physical advertising mediums (mobile phones and billboards etc), to using wearable tech and advanced AR displays.
Users may place photos, videos, music, text, three-dimensional objects and experiences and play games in SuperWorld. Companies and brands pay real-world rent, for example, to place ads on plots individuals own. The current cost of SuperWorld land is 0.1 ETH per plot.
Superworld is establishing an advertising marketplace, allowing brands to publish ads on the SuperWorld platform including it’s ecosystem of applications. In the words of the team “In the near future, AR will be as commonplace as the smartphone, laptop or tablet, and change the way we interact with the world forever. According to a recent study by Lumus Vision, the Augmented Reality (AR) and Virtual Reality (VR) gaming industry has the potential to reach a whopping $11.6 billion in revenue by the year 2025, with AR/VR technology primed to reshape almost every industry imaginable. For example, in the next five years, estimates indicate that the AR/VR Healthcare sector will generate a hefty $5.1 billion, Engineering $4.7 billion, Live Events $4.1 billion, and Real Estate $2.6 billion, and that’s just for starters.
Right now, we’re witnessing the birth of an entirely new ecosystem of users, products, and experiences. Cutting edge VR/AR headsets such as the Oculus Quest, HTC Vive and Microsoft Hololens are reshaping industry potential, while rumours of an Apple AR/VR headset dropping in the near future are gaining traction as well. In fact, AR/VR technology is already changing the way humans experience the world around us. From enhancing how we connect with each other socially to improving the ways brands engage with their customers, AR and VR is poised to become de rigueur within the everyday human experience”.
If you think back a few years ago, you will remember the phenomenon that was Pokemon Go. This will give you a glimpse into what the Superworld
team is thinking of. The opportunities for marketing are substantial. AR & VR technology is becoming a part of everyday life, especially for younger generations. In the opinion of NFTZine, Superworld has found the right gap in the market at the right time. It is a well thought out, more real life version of Decentraland and Sandbox. With their knock out low prices, this is one to get involved with. Especially if you own a business in the area that your 100m2 land plot is in.
Passion in Progress Podcast:
XR for Business Podcast:
The AR Show Podcast:
https://www.thearshow.com/podcast/019-hrish-lotlikar XROM, India’s #1
Speaking at Industry Conferences: