Our Favorite NFT, Virtual Fashion And WEB3 Projects Of June 2022


The metaverse offers opportunities for digital designers and brands alike to explore new forms of creativity and self-expression through NFTs, in-game brand experiences and virtual storytelling. This month, we saw NFT.NYC take over New York City with immersive events and product launches designed for the digitally inclined, while, London Fashion Week went digital with the help of Ahluwalia‘s NFT collection. Elsewhere, Salvatore Ferragamo surprised its audience with multiple metaverse initiatives and Depop tapped into The Sims 4 community in style.

Continue scrolling to see this month’s roundup of our favorite cyber collections and Web3 initiatives.

If you haven’t already, check out Hypemoon, our Web3-focused content platform covering cryptocurrency, metaverse, NFT and blockchain news from a cultural lens.

Salvatore Ferragamo tapped SHXPIR to produce a customizable NFT.

It’s clear the tides are turning at Salvatore Ferragamo, with the recent announcement of Maximilian Davis as the new creative director and now, a new, state-of-the-art retail store at the heart of Soho, NYC. In celebration of its new location, the brand partnered with digital artist SHXPIR to produce a personalized NFT collection. This is an example of a brand entering the metaverse with purpose. Firstly, the NFT is free of charge with the aim to welcome new community members into the experience. Next, the brand built a multi-sensory booth for users to create the NFT — seamlessly blending Web3 with immersive retail. Lastly, to complement the digital artwork, Ferragamo produced a limited-edition capsule collection with all proceeds donated to LGBTQ+ organization, The Center. And, we can’t forget the store’s hologram station, which allows users to digitally customize the brand’s new sneaker, 6R3ENE. All in all, we can’t wait to see what’s next as Ferragamo continues to blend URL and IRL consumer moments. Check out more on the brand’s website.

Lacoste unveiled a new Web3 universe and collaborative digital community.

After a successful collaboration with MinecraftLacoste took its next step into Web3 with the launch of its new digital universe “UNDW3.” Pronounced “underwater,” the Discord community, which currently has 30,000 users and growing, will allow consumers to co-create with the brand and stay informed on new innovations. In line with the launch on “UNDW3,” Lacoste dropped 11,212 NFT pieces referencing the L1212 polo shirt. To join the community and discover more, check out Lacoste’s UNDW3 website.

Published By : Hypebae


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