DeviantArt Protect Extends Art and NFT Image Protection

DeviantArt Protect Extends Art and NFT Image Protection to Safeguard Any Creators in Web3

 DeviantArt, the world’s largest online art gallery and community dedicated to creators and art collectors, today announced the extension of DeviantArt Protect to any creator or platform who would like to safeguard their work or their users’ work in Web3. By offering the Protect service to any creator and platform, regardless of their work being published on DeviantArt, the company is highlighting  its commitment to protect the entire creator community from art theft in Web3.

DeviantArt Protect was launched to DeviantArt users in 2021 to better safeguard their art and rights online. The proprietary technology uses AI-powered technology, paired with human oversight for quality assurance, to scan eight public blockchains to identify potential art infringements in the form of minted NFTs. Artists are alerted in real-time when an NFT similar to their work is detected, and in the case of a potential infringement, the user can take immediate action and send an automated DMCA takedown request to the relevant marketplace.

Now, through the expanded DeviantArt Protect service, new users can register and upload up to 1,000  pieces of work and 50GB for protection (for Beta users, the first ten images and 2GB are free) without publishing the content on DeviantArt. This provides any creators, no matter where they publish their work, with safety and security measures for art protection in Web3.

“Web3 and NFTs can deliver an equitable platform where artists can meaningfully monetize their creations and consumers can purchase authentic work, however this can only be achieved if the proper checks and balances are in place,” said Moti Levy, the newly appointed CEO of DeviantArt. “We have been evolving with our community for 22 years and we are proud to extend our innovations to the greater creator community. With DeviantArt Protect and the Protect Protocol, our objective is to establish pillars of protection and safety to enable a trusted environment for all artists and help deliver on the promise of Web3.”

Since launching DeviantArt Protect to registered DeviantArt users in September 2021, there has been huge success in the takedown process for stolen artwork. To date, DeviantArt  Protect has indexed over 345 million NFTs from across eight different blockchains, and over 245,000 alerts for stolen NFTs have been sent to registered users. Indexed blockchains include Ethereum, Klaytn, Polygon, Arbitrum, Optimism, Palm, Tezos and Flow, with more blockchains like Moonbeam to be added in the coming months.

For platforms and partners who wish to utilize the DeviantArt Protect technology,  the Protect Protocol is a DeviantArt-led initiative currently in alpha use by the DeviantArt Protect service and select partners. The Protect Protocol is a decentralized cross-chain standard utilized to safeguard creators against art theft in Web3. It is used to identify, communicate about, and respond to potentially infringing NFTs and NFT collections, as well as to verify trusted NFTs and NFT collections. Details of a Beta program open to additional partners will be released in the coming months.

DeviantArt is already working with several platforms and artists to help safeguard their own users’ works in Web3 using the Protect Protocol, including Digital Revenue Recovery solution Red Points, marketplaces on Moonbeam, NFT auction house Portion, and international creators Maya & Yehuda Devir‘s NFT collection XOXO.

“At Red Points, we are continually enhancing our AI technology and partnering with industry leaders like DeviantArt to protect brands and artists against new sophisticated threats, such as digital impersonation, NFT scams, and digital theft,” said Sergi Garcia, CMO of Red Points.

Published By : Cision


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