CapBridge Financial Group Launches NFT Division PONTE (TM) To Enable Digital Collectables and eVouchers For Brands, Alongside Private Markets Capital Solutions
- CapBridge’s PONTE™ will help companies boost customer interaction and brand activation via new digital collectibles and eVouchers;
- PONTE™ services complement the existing suite of capital raising and project financing solutions available on the CapBridge 1exchange fully integrated private markets platform;
- Expanded suite of solutions will deliver an integrated dual-pronged growth financing and customer engagement approach highly sought after and much needed by companies today.
Singapore global private markets group CapBridge Financial Group (“CapBridge”) has launched PONTE™, a new division dedicated to the development, marketing, and trading of non-fungible tokens (NFTs) for new and current clients. The new division will be administered separately from the licensed entities within CapBridge, and further extends the current suite of CapBridge private market capabilities with Ethereum-based and related blockchain NFTs. With this new unit, individuals and companies will be able to access an even more comprehensive and dynamic private markets experience with CapBridge. Based in leading global financial centre Singapore, CapBridge owns and operates a digital private wealth management platform (www.capbridge.sg) and Singapore’s first private securities exchange built on the public blockchain (www.1x.exchange) – both entities operate under licences from the Monetary Authority of Singapore.
The new entity PONTE™ (www.ponte.exchange) caters to the rising demand from CapBridge’s existing pool of brand and asset owners, who are increasing their exposure to virtual collectables as part of customer engagement strategies. The division will support the strong demand from its existing and growing pipeline of asset owners and companies who are seeking to leverage the blockchain for developing proprietary and third-party brand content.
PONTE™ is also backed by strategic shareholders with extensive networks in Southeast Asia, Hong Kong, and South Korea. Through this strategic connectivity, the division is expected to tap on the growing interest in NFTs from sports, media, and entertainment brands and creators in these key markets.
With PONTE™, brands owners can create, showcase, and sell new NFTs, including eVouchers, using blockchain protocols based on Ethereum technology that connects thousands of motivated private asset individuals globally. The new division is fully equipped to support companies and brands in the design, launch, and sale of NFTs and eVouchers. ConsenSys, the market-leading blockchain technology and Ethereum software company, is the strategic technology partner of 1exchange, CapBridge’s regulated private exchange. Certain NFT assets built on the public Ethereum blockchain can be traded as well as be withdrawn and traded on other marketplaces – offering content owners and individuals a flexible and robust space to maximise opportunities in the NFT space.
Johnson Chen, Founder and Chairman of CapBridge, said, “Digital ownership has long been a key tenet of our technology-driven private asset gateway. NFTs have opened up new avenues for companies and brands to engage with customers and followers in creative and meaningful ways. From real estate to art, our blockchain-based tokenization engine can transform these valuable assets into virtual assets that have a deeper connection with investors, customers and followers via various monetisation and engagement options, while providing higher monetization potential for asset owners.”
The envisaged addition of e-wallet function in Q2/2022 will further differentiate PONTE™ as the optimal choice in Asia for creators, asset owners and individuals keen on NFTs. While the platform will support NFTs built on the Ethereum standard and Ethereum Layer-2 protocols initially, other NFT protocols will be included progressively.
On the growth potential for NFTs in Asia, Chen said, “Even as the world’s leading brands are recognising the importance of virtual content, Asia is still lacking an efficient, community-centric, and user-friendly platform to engender creativity and connectivity for many creators and their supporters. With our latest addition of an NFT-dedicated unit, we hope to build the best possible assured platform in Asia for the NFT and private digital assets community. The strong support from our strategic shareholders and technology partners will enable us to connect to leading brands in Asia that want to create unique experiences for their customers, whilst also allowing us to ensure the providence and authenticity of the issued NFTs.”
He concluded, “Through this new service catering to the new economy, we want to support brands with their capital and customer engagement needs and help promote creativity, connectivity, and community by bridging Asia’s growing NFT space with the world.”
For more information on PONTE™, please visit www.ponte.exchange.
About CapBridge Financial Group
CapBridge Financial Group is a digital finance group that helps companies and investors unlock value via a uniquely integrated private markets approach. Headquartered in global financial centre Singapore, our integrated services deliver dual-pronged growth financing and customer engagement solutions for companies and investors.
Our comprehensive private markets infrastructure includes CapBridge Pte. Ltd. (www.capbridge.sg), a digital wealth management platform with a Capital Markets Services licence granted by the Monetary Authority of Singapore (MAS). The platform enables HNWIs and the mass affluent segments to invest in highly sought-after private equity (PE) products and is a separate legal entity from CapBridge Financial; 1X Exchange Pte. Ltd. (www.1x.exchange), a public blockchain-based private securities exchange with a Recognised Market Operator licence granted by MAS and regarded as the third board in the financial centre; as well as PONTE™ (www.ponte.exchange), a unit dedicated to the marketing, and trading of non-fungible tokens (NFTs) and separate from the licensed platforms.
Published By : Yahoo!Finance